Tuesday, May 22, 2007

Make Money with Spam

Is spamming mail worthwhile? Consider these numbers from Chris Barton at McAfee (link here: http://www.avertlabs.com/research/blog/index.php/2007/05/21/stats-from-the-bulk-emailer/ )

He noted that one spammer has sent out 1.8 million email messages. Of those, 0.3% were opened, so the spammer gets revenue for that action. Then 0.126% of all the emails sent had a user click on a link. More revenue.

That means (if I can work the calculator correctly) that about 2318 people clicked on a link in the spam message, for which the spammer received revenue. If the spammer gets 15 cents per 'click-through', then that's about $350. If the spammer gets a piece of anything sold due to that click-through (say $5/each), then that's an additional $1750 for that one click through.

I'd think that about $2K gross revenue is not bad for a bit of spam work.

And that's just for one email 'campaign'. If you can do that just once a day, you're talking about a real hunk of yearly revenue, even with the cost of doing business.

No wonder that 85% of the email we get at work is spam.

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